influence = creating pressure

peer pressure among teenagers
peer pressure can have bad influence sometimes

In the book Influencer: The Power to Change Anything, Kerry Patterson describes the most effective strategies to influence the thinking and behavior of others. Among the most powerful strategies he recommends are positive peer pressure, irrefutable data, and creating new experiences for people that cause them to act in new ways.

peer pressure makes  fussy eater kids finishing their vegetables
But we can also use peer pressure to do good. In the end of the day, it is just a tool, depending on who is using it and how.

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